The Directorate of the Shumen Plateau Nature Park promotes the natural conditions, historical heritage, tourist routes and landmarks in the Park. It informs about the risks, actions in case of fires, as well as tips for safe walking in the forest. Data is provided for educational and scientific purposes. Multimedia presentations and films are offered, as well as opportunities for various initiatives in the Directorate Centers such as exhibitions, seminars and conferences.

The summer center has interactive boards. The Directorate's activities are presented through advertising materials, brochures, leaflets and souvenirs.

Books on topics related to the Park, as well as catalogs describing the flora and fauna, have been prepared for visitors. Eco-initiatives and events of various scales and themes are organized.